Using 每户直销函件

Affordable, Targeted Advertising

Use 每户直销函件® (EDDM®) services to promote your small business in your local community. 如果你在打折, 打开一个新位置, 或者提供优惠券, EDDM can help you send postcards, 菜单, and flyers to the right customers. Use the EDDM在线工具 to map 邮政编码(s) and neighborhoods—even filter by age, income, or household size1 使用U.S. 人口普查数据.


EDDM映射 & 邮件

Watch the Advertise with EDDM video for a quick overview of how you may use the EDDM在线工具 to plan your mailing, 绘制你的路线, and let 美国邮政总局 deliver to every door you select.

The EDDM在线工具 is easy to use and postage discounts are available for most businesses. EDDM用户指南 PDF (5.1 MB) | RTF (127kb)

价格 - 美国邮政总局 Marketing 邮件 Flats up to 3.3 oz

EDDM flyers, postcards, and other flats are considered 美国邮政总局 Marketing 邮件® 产品.

  • EDDM零售® 美国邮政总局 Marketing Flats currently $0.203 /件
  • EDDM BMEU 美国邮政总局 Marketing 邮件 Flats currently $0.202 /件

Explore Your EDDM Options

Based on your unique business needs, either create an EDDM mailing yourself or 得到帮助 with any part of the mail design, 印刷, 准备, and drop-off process 使用美国邮政总局 affiliate vendors2 or find a local printer in the 美国邮政总局打印机目录.


See the two ways you can create your own EDDM mailings and get them to The Postal Service® for delivery: Use 每户直销函件 – Retail® (EDDM零售) or enter an EDDM bulk mailing at a 业务 邮件 Entry Unit (BMEU).


  • Great for small businesses, restaurants, realtors, and local political campaigns
  • 使用美国邮政总局.com帐户
  • 发送 at least 200 and up to 5,000 pieces per day per 邮政编码
  • Drop off your EDDM mailing at the Post Office
  • No special mailing permit needed
  • Pay online or at the Post Office


  • Best for large volume mailers
  • Use a 业务 Customer Gateway account to prepare and enter a bulk mailing
  • No volume limit on size of the mailing, multiple 邮政编码s 可以选择
  • Drop off mailings at a large 美国邮政总局 mail processing center (BMEU)
  • Pay with a bulk mailing permit


If you're sending a bulk mailing, see our PostalPro business resource on how to create and prepare an EDDM BMEU邮寄.

If you're ready to send an EDDM零售 mailing, see the step-by-step process below.

How to Create an EDDM零售 邮件


1. Create or Use an Existing 美国邮政总局.com帐户

当地的 businesses and individuals can create an 每户直销函件-Retail® (EDDM零售®) mailing online with a 美国邮政总局.com帐户. 使用EDDM零售, you are required to send at least 200 mailpieces but are allowed up to 5,000 mailpieces a day per 邮政编码.

2. 选择的社区 & 观众

Choose the neighborhoods in the EDDM在线工具 where your customers live. Use the tool to target customers by specific demographics such as age, household size, and income.

How to Start the EDDM在线工具

  1. Search for a full address, city/state, or 邮政编码.
  2. 点击 显示表 to see details on the neighborhood routes.
  3. Narrow and filter your targeted audience using the categories at the top: Route, 住宅, 总计, 年龄, 大小, 收入, 和成本.
  4. Select the final neighborhood(s) you'd like to use. You can select multiple routes for a single mailing.
  5. Review your selections under your Order Summary then save or continue on in the process.


查看EDDM用户指南 PDF (5.1 MB) | RTF (127kb)

3. 设计 & 打印邮件

Follow direct mail design best practices to create effective EDDM advertising pieces. 发送 actionable mail with a clear offer and call to action will help generate customer responses.


Use the 邮件piece 大小 Checker, located at the top right of the EDDM在线工具, to make sure your flyer or postcard meets the requirements for marketing mail.

For detailed size criteria and measurements for EDDM mailpieces, see Physical Standards for Flats.

格式化地址 & 邮资

邮件pieces are simply addressed to "Postal Customer" and your mail will be delivered to every address on your selected routes.


Use the EDDM零售印度, which is a postage payment mark that takes the place of a regular postage stamp or meter stamp.

  • Every EDDM mailpiece must include the EDDM零售印度 above and to the right of the address block.
  • The EDDM零售印度 does not have a specific size requirement but must be larger than 0.5" x 0.5".
  • The type font must be in all caps and at least a 4 point size.
  • It should fit in the area 1.625" from the right edge and 1.375"的顶部边缘.
  • Leave 1/8" of space around the top and right edge.

下载一个现成的 EDDM零售印度.


If you need assistance with properly formatting your mailpiece indicia or need access to a printer, online direct mail specialists and local printers can help you get the job done.


Image of PRSRT STD ECRWSS U.S. 邮资 Paid EDDM零售.
Image of 当地的 Postal Customer.
Image of a blue sample envelope.

4. 选择还车日期 & 付款方式

Select your drop-off date and payment type. The EDDM用户指南 explains the specific drop-off steps and options available.

EDDM用户指南 PDF (5.1 MB) | RTF (127kb)


  1. Pay with a credit/debit card.
  2. Your order documentation includes a proof of payment receipt.
  3. Present your receipt when you deliver your mailing to the Post Office.

Paying at the Post Office

  1. Your order documentation will show the order is unpaid.
  2. Includes a proof of payment receipt.
  3. When you deliver your mailing to the Post Office, you can pay by cash, credit/debit card, or check.


EDDM零售退款 can be requested online and at the Post Office, depending on how you paid for the order and whether you have already dropped your mailing off.

5. 打印表格 & 准备邮寄包

On the Order Confirmation screen, you'll view and print all necessary Postal Service processing forms and the right EDDM facing slip to attach to your mailing bundles.

  • Bundle your mailing in stacks of 50-100 mailpieces.
  • Bundles may not be higher than 6".
  • Fill out and attach an EDDM facing slip to the top of every bundle.
  • Write the number of pieces in the bundle on the facing slip.

Do Not Deliver Addresses

If a customer has contacted you and asked to be removed from your mailing list, include the customer's address in the "Do Not Deliver Address" column on the facing slip.

6. Drop Off or Ship Your 邮件

Take or send your mailing to the Post Office locations that will deliver to your selected EDDM routes. Choose to either drop off your mailing or ship it to a Post Office location if that's easier.

Dropping Off Your 邮件 at a Post Office

The Order Summary in the EDDM在线工具 will show your payment and specific Post Office drop-off location.

  1. Gather your mailing bundle(s) with the proper facing slips.
  2. Include a completed 每户直销函件 (EDDM) Retail® 表格PS表格3587 PDF (19kb). Note: Be sure to fill in the carrier route information on the back.
  3. Take the mailing to the Post Office for your selected 邮政编码.

Shipping Your 邮件 to a Post Office

If you want your EDDM mailing sent to a distant 邮政编码, send your mailing by 优先邮件® service to the Postmaster for that neighborhood route.

  1. Place your mailing bundles with attached facing slips in a box. Order 美国邮政总局 Shipping Boxes
  2. Place an envelope containing the following in the box:
    • 样本mailpiece
    • If you haven't paid for your order online, include a check or money order payable to "Postmaster" or "Postal Service" for the amount of postage for your mailing. Include your telephone number on the front of the check, in the Memo section.
    • 每户直销函件 (EDDM) Retail® 表格PS表格3587 PDF (19kb)
    • Postmaster Instruction Letter PDF (23kb)
  3. Address your boxes to "Postmaster" at the Post Office you're shipping to.
    市,st 22222
  4. Write "每户直销函件–Retail" and "Open Immediately" on each box.
  5. Label and number the boxes. For multiple boxes, number them as "1 of X", with "X" being the total number of boxes. Example: "1 of 5," "2 of 5," etc.



参考EDDM表格 & 指南

Download and print the forms you need for your EDDM mailings to be delivered successfully.

Using the EDDM在线工具

EDDM零售 Specific 形式 & pdf文档

For EDDM BMEU forms, please go to our bulk mail resource on PostalPro.


EDDM零售退款 can be requested online and at the Post Office, depending on how you placed the order and whether you have dropped your mailing off.

Contact Your 支持 Team

If you still have specific questions about EDDM mailings, contact the EDDM零售 Service customer support team.

美国邮政总局 National Customer 支持 Center

1. Data, including age range and average household income and size, is based on prior report of the U.S. 人口普查局. 回来^ 1 .法律免责声明
2. 美国邮政总局 assumes no liability for the results of any contact with any company listed. Private vendors may apply non-美国邮政总局 charges. 回来^ 法律免责声明2